I’m Abhijit Manna — an SEO specialist.
I work in digital marketing with a focus on SEO, organic growth, content strategy and website optimisation. I enjoy understanding how search works, finding opportunities, and turning data into practical SEO improvements.
From content and blogging to SEO.
My journey into digital marketing started with content and blogging. As I worked on websites and online projects, I became increasingly interested in a bigger question: how do people actually find useful content through search?
That curiosity led me deeper into SEO — from keyword research and on-page optimisation to technical SEO, Google Search Console, analytics, content strategy and website performance.
Today, I work as a Digital Marketing Executive, where I work on organic SEO, content optimisation, reporting, website analysis and digital marketing activities.
I believe good SEO is not about chasing rankings alone. It is about understanding search intent, improving the website, creating useful content and measuring whether those improvements actually create growth.
View My Work →How I got here
My professional journey has gradually moved from content and blogging toward SEO, digital marketing and organic growth.
Content & Blogging
I started by working with online content, blogging and digital publishing. This gave me a strong foundation in writing, research and understanding online audiences.
Discovering SEO
As I worked with websites, I became interested in search visibility, keyword research, content optimisation and how technical website improvements influence organic performance.
Digital Marketing & SEO
I moved into professional digital marketing, working with SEO, content marketing, website analysis, reporting and organic search strategies.
Building Organic Growth Systems
Today, my focus is on becoming a stronger SEO professional by combining technical understanding, content strategy, data analysis and practical implementation.
My core SEO skills
I focus on practical SEO work that improves search visibility, website quality and organic growth.
On-Page SEO
Keyword targeting, search intent, title tags, headings, internal linking, content optimisation, metadata and page-level SEO.
Technical SEO
Website crawling, indexing, broken links, site structure, Core Web Vitals, page speed, technical audits and SEO implementation.
Content SEO
Keyword research, content planning, topic clusters, content optimisation and creating useful content aligned with search intent.
SEO Reporting & Analysis
Analysing Google Search Console and Google Analytics data to understand traffic, queries, rankings, engagement and opportunities.
The tools behind my SEO workflow
I use a combination of search, analytics, auditing and content tools to research, implement and measure SEO strategies.
Google Search Console
Search performance, queries, indexing and organic visibility analysis.
Google Analytics 4
Traffic, user behaviour, engagement and website performance analysis.
Screaming Frog
Technical SEO crawling, site audits and website structure analysis.
Ahrefs
Keyword research, competitor analysis and backlink research.
Rank Math
WordPress SEO, metadata, schema and on-page optimisation.
PageSpeed Insights
Website speed, performance and Core Web Vitals analysis.
How I think about SEO
SEO works best when technical improvements, useful content and data-driven decisions work together.
Search Intent First
Before targeting a keyword, I try to understand what the searcher actually wants and what type of content can satisfy that intent.
Data Before Assumptions
Search Console, Analytics and website data help me identify what is working, what is not and where the biggest opportunities are.
Technical + Content
Great content cannot perform properly if the website has serious technical problems. I look at both sides of SEO together.
Sustainable Growth
I prefer building systems that can continue generating organic visibility rather than relying on short-term tricks.
Work I’ve been involved with
Some of the websites and digital projects where I have worked on SEO, content, analytics or organic growth activities.
Farz Academy
SEO and content work focused on MRCP, EDIC and medical education search queries, including on-page optimisation and content strategy.
View Case Studies →Nabanna Scholarship
A scholarship-focused website project where I worked on keyword targeting, content structure, internal linking and organic search growth.
View Case Studies →Banglasphere
A YouTube growth project involving titles, metadata, thumbnails, content optimisation and channel-level growth strategy.
View Case Studies →Want to see what I can do?
Explore my SEO projects and case studies to see how I approach real websites, data and organic growth challenges.
Explore My Work →