SEO Case Studies

Real Projects.
Practical SEO. Measurable Growth.

A selection of personal and professional SEO projects where I have applied keyword research, content strategy, on-page SEO, technical optimization, WordPress and data-driven search strategies to improve organic visibility.

Personal Projects

Projects built to develop practical SEO, WordPress, content and organic-growth experience.

01

Scholarship Website

Education · Scholarships · SEO · WordPress

Personal Project

The Challenge

I started this website as a personal project to build practical experience in WordPress, content creation and SEO. The main challenge was to establish organic visibility for scholarship-related searches from the ground up.

What I Did

  • Keyword research & search-intent analysis
  • Scholarship-focused content strategy
  • On-page SEO
  • Internal linking
  • Technical SEO
  • WordPress optimization
  • Indexing monitoring
  • Google Search Console analysis
  • Continuous content optimization

Results

24.6K+ Organic Clicks
300K+ Impressions
4.5 Average Position
4M 20D Growth Period
Key Outcome

The website achieved strong organic visibility and became the foundation of my practical SEO experience and professional career.

02

Bengali Scholarship Website

Education · Bengali Content · SEO · Organic Growth

Personal Project

The Challenge

The website was created to serve Bengali-speaking users searching for scholarships and government schemes in West Bengal. As a new website, the initial challenge was to establish visibility for relevant Bengali search queries.

What I Did

  • Bengali keyword research
  • Search-intent analysis
  • Content planning
  • On-page SEO
  • Internal linking
  • Website structure optimization
  • Indexing monitoring
  • Google Search Console analysis
  • GA4 performance analysis
  • Continuous content optimization

Current Results

Growing Organic Visibility
Increasing Target Queries
Growing Search Traffic
Early Stage Project Growth
Key Outcome

Built a focused regional SEO strategy by combining language, search intent and audience-specific content.

Professional Projects

Selected professional SEO work across news media and specialized medical education.

03

News Website

News & Media · Professional SEO · Client Confidential

Professional Project

The Challenge

The website publishes content frequently, making indexing, content freshness and search visibility important parts of the SEO process. The objective was to improve organic performance while maintaining a scalable optimization workflow.

What I Did

  • Keyword research & search-intent analysis
  • Article-level on-page SEO
  • Content optimization
  • Internal linking
  • Indexing monitoring
  • Technical SEO
  • Search Console analysis
  • Ranking opportunity identification
  • Continuous performance optimization

Results

↑ 52.8% Organic Clicks
↑ 67.4% Impressions
16.2 → 9.1 Average Position
↑ 43.6% Ranking Keywords
Key Outcome

Improved organic search visibility through a combination of content optimization, on-page SEO, technical improvements and continuous search-performance analysis.

Client information has been kept confidential.
04

Medical Education Website

Medical Education · EdTech · Professional SEO · Client Confidential

Professional Project

The Challenge

The website operates in a specialized medical education niche, targeting competitive searches around MRCP, PACES and EDIC. The objective was to improve organic visibility, strengthen rankings for relevant course-related queries and attract more qualified search traffic.

What I Did

  • Keyword research & keyword mapping
  • SERP & competitor analysis
  • Course-page optimization
  • Content strategy
  • On-page SEO
  • Technical SEO
  • Internal linking
  • Schema implementation
  • Indexing optimization
  • Google Search Console analysis
  • GA4 performance analysis
  • Continuous keyword monitoring

Results

+61.7% Organic Clicks
+50% Impressions
24.3 → 8.5 Average Position
32 Targeted Page-1 Keywords
Key Outcome

Improved organic visibility and search performance through technical SEO, content optimization, keyword targeting and search-intent-focused strategy.

Client information has been kept confidential.

My SEO Approach

Across my projects, I use search data and SEO tools to identify opportunities, implement improvements and continuously evaluate organic performance.

01

Research

Understand search intent, keywords and opportunities.

02

Strategy

Build a focused roadmap around business and search goals.

03

Optimization

Improve content, pages, technical SEO and site structure.

04

Measurement

Track rankings, clicks, impressions and organic performance.

05

Improvement

Use data to refine the strategy and scale what works.

Core SEO Skills

The core areas I use across personal and professional projects.

Keyword Research On-Page SEO Technical SEO Content Strategy Internal Linking WordPress Schema Indexing Google Search Console GA4 SEO Analysis

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