Real Projects.
Practical SEO. Measurable Growth.
A selection of personal and professional SEO projects where I have applied keyword research, content strategy, on-page SEO, technical optimization, WordPress and data-driven search strategies to improve organic visibility.
Personal Projects
Projects built to develop practical SEO, WordPress, content and organic-growth experience.
Scholarship Website
Education · Scholarships · SEO · WordPress
The Challenge
I started this website as a personal project to build practical experience in WordPress, content creation and SEO. The main challenge was to establish organic visibility for scholarship-related searches from the ground up.
What I Did
- Keyword research & search-intent analysis
- Scholarship-focused content strategy
- On-page SEO
- Internal linking
- Technical SEO
- WordPress optimization
- Indexing monitoring
- Google Search Console analysis
- Continuous content optimization
Results
The website achieved strong organic visibility and became the foundation of my practical SEO experience and professional career.
Bengali Scholarship Website
Education · Bengali Content · SEO · Organic Growth
The Challenge
The website was created to serve Bengali-speaking users searching for scholarships and government schemes in West Bengal. As a new website, the initial challenge was to establish visibility for relevant Bengali search queries.
What I Did
- Bengali keyword research
- Search-intent analysis
- Content planning
- On-page SEO
- Internal linking
- Website structure optimization
- Indexing monitoring
- Google Search Console analysis
- GA4 performance analysis
- Continuous content optimization
Current Results
Built a focused regional SEO strategy by combining language, search intent and audience-specific content.
Professional Projects
Selected professional SEO work across news media and specialized medical education.
News Website
News & Media · Professional SEO · Client Confidential
The Challenge
The website publishes content frequently, making indexing, content freshness and search visibility important parts of the SEO process. The objective was to improve organic performance while maintaining a scalable optimization workflow.
What I Did
- Keyword research & search-intent analysis
- Article-level on-page SEO
- Content optimization
- Internal linking
- Indexing monitoring
- Technical SEO
- Search Console analysis
- Ranking opportunity identification
- Continuous performance optimization
Results
Improved organic search visibility through a combination of content optimization, on-page SEO, technical improvements and continuous search-performance analysis.
Medical Education Website
Medical Education · EdTech · Professional SEO · Client Confidential
The Challenge
The website operates in a specialized medical education niche, targeting competitive searches around MRCP, PACES and EDIC. The objective was to improve organic visibility, strengthen rankings for relevant course-related queries and attract more qualified search traffic.
What I Did
- Keyword research & keyword mapping
- SERP & competitor analysis
- Course-page optimization
- Content strategy
- On-page SEO
- Technical SEO
- Internal linking
- Schema implementation
- Indexing optimization
- Google Search Console analysis
- GA4 performance analysis
- Continuous keyword monitoring
Results
Improved organic visibility and search performance through technical SEO, content optimization, keyword targeting and search-intent-focused strategy.
My SEO Approach
Across my projects, I use search data and SEO tools to identify opportunities, implement improvements and continuously evaluate organic performance.
Research
Understand search intent, keywords and opportunities.
Strategy
Build a focused roadmap around business and search goals.
Optimization
Improve content, pages, technical SEO and site structure.
Measurement
Track rankings, clicks, impressions and organic performance.
Improvement
Use data to refine the strategy and scale what works.
Core SEO Skills
The core areas I use across personal and professional projects.
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